"Our mission is to make products that complement every expression of style, personality, and spirit. Our ideal is not to impose. It is to assume and enhance your unique character, your identity." This is the brand concept of our label, which proposes a basic collection of products that are designed to create and enhance your unique character and identity without imposing any specific style or personality on you.
Based in Osaka and designed by Masahiro Tsuji, who works as the designer for BRÚ NA BÓINNE, a label with a cult following in the Kansai region of Japan. This collection features designs that are in contrast to the relatively basic decka Quality socks.
ORDINARY FITS, based in Okayama Prefecture, famous for being a production area of denim, launched a new label, ORDINARY FITS "M.A.P," to create fashion accessories that match their own clothing, and collaborated with the brand to produce this collection.